Developing the media communication strategy of the brand. Coordinating press conferences and promotional events. Promoting positive media coverage and responding to media requests and inquiries.
Planning content for marketing communication materials such as brochures, leaflets, newsletters, website pages and scripts for presentations and videos. Ensuring that the organization’s ‘offline’ and online presence is consistent.
Creating a strong, positive perception of an organisation (corporate branding) or an individual (personal branding), its products and/or services in the customer’s mind. Effectively differentiating from competitors and building a loyal customer base.
Learn how to handle any media interview with grace and ease so you’re prepared to be a guest on radio, TV or profiled in print.
Collecting, analyzing and reporting information on any breaking news stories promptly and accurately. Actively sourcing material for news stories and documentaries. Organizing on-site news production, coordinating schedules, setting up and conducting interviews as well as Vox Pop. Reviewing sound bytes and translating when needed.